Connecting the Virtual World with the Physical World
Everywhere you look, you see somebody on their mobile phone. From shopping and snapchatting, to texting and tweeting, people live on their phones. It's disrupting every aspect of life and the way businesses interact with their customers. Whether we like it or not, a person's mobile phone is the future of e-commerce, it's the holy grail of advertising and marketing. It's up to retailers to adapt to the world of e-commerce by connecting a person's website shopping experience, with their physical department store location. The Internet of Things (IoT) allows retailers to do just that.
Attract More Shoppers
Here's a perfect example, a customer browses your website and finds that perfect pair of jeans. They go to the mall and visit your store. During their visit, not only do they buy that pair of jeans, but they also browse your latest women's shoe collection. The Internet of Things will allow you to detect your customer's physical location and activity throughout their entire trip, knowing which sections of the store they spent the longest, and transmitting that data back to the retailer. Meaning, you can send your customer a special email newsletter about not just new pairs of jeans, but also your latest shoe collection. The result is a highly customized shopping experience. It's highly engaging, which leads to more shopping both online and offline. The opportunities are endless.
Charge While you Shop
Who wouldn't love to charge their phone for free while shopping? Retailers benefit as well. Before the customer can charge their phone, they must download the mobile app, which can be custom branded ChargeTech, Nordstroms, Macy's or with any other department store logo. It's the fastest way for department stores to immediately increase their app download usage.